Jaques Goba was born in the Ivory Coast region. At the age of 9 he moved to France. However, he returned home for 5 years at the age of 20. There he found that France and Africa share a common heritage, despite the difficult common history requires the use of a common language, sharing, thinking and creating connections. With United Souls he wants to bring people together through a strong but also universal message.
He wants to express all this in his fashion, what he personally calls “Africaness”, the human exchange in search of a common ideal. With T-shirts as a medium, the message is powerful and provokes the citizens of the world to engage in the struggle for Africa’s recognition and hold together as United Souls.
United Souls is a 100% organic casual and streetwear T-shirt brand with the desire to support the duty of defending civil rights in Africa and the rest of the world.